SEO Results and Case Studies

Real analytics from real campaigns: traffic, users and leads before and after

Results at a Glance

1,873%

organic growth against direct and social traffic

1,493%

organic growth six months into one campaign

1,240%

user growth over a three-year campaign

525%

lead growth in a single year

Fast Starts: Results Inside the First Year

These campaigns moved quickly because the fundamentals (technical fixes, local pages and content) were wrong or missing at the start. Early gains like these are possible, but not guaranteed.

SEO result: local service business organic traffic up 5x in one month

Local service business

5× organic traffic in the first month

Organic traffic increased five times within the first month of the campaign.

SEO result: 1,493% organic growth after 6 months

Six-month campaign

1,493% organic growth by month six

Organic growth of 1,493% was recorded six months in.

SEO result: 1,873% organic growth versus direct and social

Channel comparison

1,873% organic growth, ahead of direct and social

Organic search outpaced direct and social channels over a six to seven month period.

SEO result: users grew from 532 to 3,371 in one year

Single-year campaign

532 to 3,371 users in one year

A 533% increase in users within twelve months.

Scaling Campaigns: More Traffic, More Leads

Once the basics are working, the work shifts to scaling: more pages, more searches won, and more enquiries per visit.

SEO result: monthly users grew from 9,000 to 39,900 in 10 months

Ten-month campaign

9,000 to 39,900 monthly users

Monthly users grew more than fourfold over ten months.

SEO result: leads grew from 1,304 to 8,156 in a year

One-year campaign

1,304 to 8,156 leads

Leads grew by 525% over a year, so the extra traffic turned into enquiries.

SEO result: users grew from 1,384 to 4,886 in nine months

Nine-month campaign

1,384 to 4,886 users in nine months

A 253% increase in users in nine months.

Long-Term Compounding: Years, Not Months

SEO builds on itself. These accounts show what a steady, multi-year program looks like compared with a one-off push.

SEO result: users grew from 1,308 to 4,398 over two years

Two-year campaign

1,308 to 4,398 users over two years

Growth of 236% from a sustained, steady program.

SEO result: users grew from 515 to 6,904 over three years

Three-year campaign

515 to 6,904 users over three years

A 1,240% increase from a long-term engagement.

SEO result: three-year organic growth trend

Long-term client

Three years of steady organic growth

Organic growth tracked across a three-year engagement.

SEO result: local business before SEO and one year after

Local business

76% growth from an already strong base

Organic traffic still grew 76% year over year, even though the starting point was already high.

SEO result: year-over-year growth, September 2023

Year-over-year view

Year-over-year growth, September 2023

Consistent organic growth tracked against the same period a year earlier.

SEO result: January 2022 compared with January 2021

Long-term client

January over January: growth that held

A month-on-month comparison showing gains were sustained, not a spike.

How to Read These Results

All figures come from client Google Analytics reporting. Client names are withheld for privacy. Results depend on industry, competition and starting point, and past results do not promise future ones. For a local business in the Okanagan, the usual starting points are Local SEO and Google Business Profile optimization.

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